Image Building Mechanism and Strategies in TVET

17-18/ICPBGD |
19-23 November 2017, Bangladesh |
In-Country Program |

| Program Focus |

One of the Government of Bangladesh’s topmost priorities is to expand and enhance the skills-based Technical and Vocational Education and Training (TVET) throughout the country. To achieve the target of being a mid-level income country, TVET can and will play a primary role, and will be a very effective tool. The target of enrollment of 20% students in TVET is also a key tool in achieving socio-economical independency through skilled workforce. The importance and appeal of TVET should be made more available and easily accessible to the grassroots level in order to increase the enrollment in TVET institutions.

To ensure the fulfillment of target enrollment and to make common people realize the true aspect of being a part of TVET, the current image and strategies of offering TVET to the masses need to be revised. To achieve that, a much more effective way to increase people’s enthusiasm in TVET should be adopted. The sustainability and applicability of TVET may be set as focal points to increase its acceptance among the population. It is essential to organize an image-building mechanism and strategic approach for the awareness regarding the relevance and importance of TVET.

| Objectives |

The objectives of the ICP are to:

Identify and apply the corporate image building mechanism/s and strategy/ies for TVET institutions
Promote and enhance relevance and quality of vocational skills for improved employability
Gain knowledge and skills in corporate image building
Develop an Action Plan for Creating a positive Corporate Image of TVET

| Key Components |

The main contents of the program are: